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Media Tagging

Text Analysis

Geneea’s Hashtagger for FTV Prima

In a continuous effort to improve its numbers of organic visitors, FTV Prima, a media company running a large number of thematic websites, decided to explore new opportunities. That’s where Geneea came in and created an automatic solution for generating content based tags, creating index pages and linking individual articles. As a result, costs and time have been saved and tags are consistent across the whole website. Find Prima at www.iprima.cz.

Challenge

Relatively small number of visitors from search engines (so-called organic visitors)
Missing tags accompanying articles
Missing index pages

Solution

Automatic generation of content based tags; Adding the tags into the content management system
Taking search engine popularity into consideration using Google AdWords and Sklik (Czech search engine Seznam.cz analogue of Google AdWords)
Displaying tags for desktop and mobile versions of websites
Missing index pages

Benefits

Saving time of editors in comparison to manual processing
Saving costs spent on manual processing
Guarantee of tags consistency across the entire website

Prima

FTV Prima is one of the biggest Czech commercial television providers owned by MTG, a Swedish digital entertainment company (50 %), and GES Media Europe. The company provides an area-wide broadcast of four TV channels. It also runs 13 thematic websites that are accessed with a monthly frequency of approximately 7.5 million visits. In 2014, a total of 2.7 million unique users visited the company’s websites every month, making FTV Prima one of the most prominent on-line content providers in the Czech Republic.

Packed With Features

Language detection

Detect the language of a text. Our platform currently distinguishes more than 30 languages.

Sentiment detection

Detect emotions contained in a text. Was the author happy (I loved it), neutral (We left on Tuesday), or unhappy (The lunch was not good at all) with their experience?

Entity extraction

Search your texts for names of people, locations, products, dates, account numbers, etc. We can adjust the detectors to your needs or even identify a new type of entity.

Topic identification

Detect a broad topic of any text (News, Sport, Art, Technology, etc.). We can train a custom model assigning the categories you need (support, billing, cancellations, etc.).

Automatic tagging

A tag describes the content of a text; whether it’s an email, commercial contract, or a yellow press article. A tag can be cancel subscription, safe car, or terrible cook.

Diacritics correction

For Czech texts without diacritics, adds all the wedges and accents. For example, Muj ctyrnohy pritel will become Můj čtyřnohý přítel.

and more

Tech Partners

Integration / Data Analytics

Geneea’s NLP in Keboola Connection

Keboola provides its customers with the perfect solution for extraction, analysis and storage of structured data. Reflecting the current trend, however, customers have shown a great interest in working with unstructured textual data as well. In response to these demands, Keboola turned to Geneea for help. We integrated our powerful NLP software into Keboola’s platform making it possible for customers to easily add a large amount of text, process it and visualize the results.